Life, Liberty and the Happiness of Pursuit
We're experienced 'Outdoor Industry' Professionals. Our team has developed deep relationships and experience within the areas of the market that impact your business the most. Our partner brands are able to use that experience and insight to define strategies and programs that makes sense and create results. Our focus is on helping companies identify their customers, anticipate their behavior, enrich the conversations they're having with them across various channels and ultimately monetize them with great products, well designed programs and an increased sales funnel view.
Core Management Team
Every day is about providing the best service in order to make our clients happy. It's that simple.
  • Jeff Edwards
    Managing Partner
    With a passion for hunting, archery, and all things outdoors bordering on obssessive, Stryk Group USA's Managing Partner has been an executive in the outdoor industry since 1995. He first served as EVP of Hoyt Archery at Jas. D. Easton, Inc., and later held executive roles with companies such as Mission Arms Group. He led a turnaround at Century Arms, and was an executive council member and executive with He's also been a fractional CRO, CEO and CMO with a variety of other successful outdoor brands, as well as an in-demand seminar speaker and consultant with an emphasis on digital marketing, sales and marketing integration, high level strategy, and demand forecasting technologies. In addition to spending his recreational time sleeping in the dirt under a star-filled sky pondering how he can better serve his friends, clients and family, Jeff and his wife run a sober living business on the east coast that has helped countless people achieve sobriety.
  • Chase Myers
    Director of Operations
    NRA Life Member Chase Myers likes to spend his free time attending tactical training classes, shooting, hunting, and being outdoors. At Stryk Group USA, Chase manages contracts and program design. Chase has helped build sales programs and establish pricing integrity for Atomic Machine, Blackwater Firearms, Century Arms, Polymer80, and Tactical Kinetics. Chase was responsible for managing law enforcement and government accounts at Century Arms before being hired by to head up their e-commerce efforts. Prior to joining Stryk Group USA as a partner, he was the National Sales Manager for Night Fision, LLC. A graduate of Louisiana State University with a BA in Political Science and Government, Chase volunteered as a Crisis Technician for the New Orleans Police Department for a little over a year.

  • Chase Wheeler
    Director of Business Development
    As a life-long outdoorsman, Chase enjoys spending his free time fly-fishing, hunting, hiking, and skiing - always ready for an Adventure. He is a graduate of Montana State University with a Degree in Political Science. Prior to Wild Society, he has a background in Healthcare with systems such as NYC Health & Hospitals, and the CHI Health System doing practice management. Following that, Chase worked at Stryk Group USA as a Director of Business Development and worked on client specific needs; while bringing a Merchant Services and Credit Card Processing Service to market called, Stryk Pay. Chase was hired at Polymer 80, Inc. as a National Sales Manager, where he developed sales programs, established pricing and co-managed a National sales push that grew the company from $18MM to $44MM valuation. Now with Stryk Group and Wild Society Coffee , Chase is involved in day-to-day Operations, National Sales, New Product Development and Business Development.
  • Alaina Edwards-Wilson
    Director of Client Services
    An avid outdoorswoman, Alaina is a 2016 graduate of Montana State University with a Bachelor of Applied Science (B.A.Sc.), Marketing, degree, and is the Director of Client Services at Stryk Group USA specializing in marketing services management and campaign planning, among other duties. She deeply understands digital marketing and media planning, and works to ensure clients understand the correlation between marketing data and the story it tells. Her goal at Stryk Group USA is to ensure all efforts integrate towards client goals, maintaining a high retention rate by developing long term relationships by managing the company's accounts, communicating with clients, and ensuring customer satisfaction. Prior to joining the Stryk Group USA team she held executive positions with both Oracle® and Gannett. She is also a Certified Recovery Residence Administrator.
  • Madison Edwards
    Manager of Guest Services
    Spotted Bear Ranch
    Madison is a 2018 graduate from FIDM with a degree in Product Development. With an extensive background in customer service and management she has a deep understanding of organization and communication. She manages all bookings and scheduling for Spotted Bear Ranch. Prior to joining Stryk Group Madison held positions developing with Forever 21 HQ and Halston handling all vendor relations and merchandise development.
  • Laney Myers
    Human Resources
    Laney was born and raised in Mississippi and attended Ole Miss. She brings over 5 years of experience in event management and executive management to her role at Stryk Group. When she's not working she enjoys traveling, fly fishing, and spending time with family.